Effective Visual Communication of Science

IMPRS Scientific Skills Course

  • Beginn: 23.09.2021 09:00
  • Ende: 24.09.2021 13:30
  • Ort: Magdeburg
  • Raum: Online via BBB
  • Gastgeber: IMPRS
Effective Visual Communication of Science

Effective Visual Communication of Science

Through understanding human visual perception, you will learn how to visually communicate your complex research ideas and results, to make them effortlessly understood by any specific audience (scientists or non scientists).

Aim: You will learn to effectively communicate your own scientific ideas and results by applying best visual communication practices to your research communication. You will understand the principles and useful design approaches used by experts. You will get actionable advice and feedback on your own pre-submitted materials. It is an immersive webinar, structured, easy to follow, memorable, useful and fun.

Takeaway: You will get feedback on a selection of your figures, slides and posters submitted ahead of the webinar. In an exercise, you will draw a sketch of your research (a graphical abstract) and discuss it with other participants.

Day 1:

  • Communicating with scientific and non scientific audiences
  • Visual perception and what humans find intuitive
  • Visual organization: simplifying comprehension through structured layout
  • Eye-flow: effortlessly guide the audience through the design
  • Colors: how to amplify, not ‘fancify’
  • Discussion on pre-submitted figures: facilitator’s feedback on a selection of figures from participants
  • Drawing exercise & group work: participants draw a graphical abstract of their research and give each other feedback on how to improve

Day 2

  • Slides that amplify messages and don't distract when presenting
  • Discussion on pre-submitted slides: facilitator’s feedback on a selection of slides from participants
  • Posters: strategy and process for creating posters that attract and explain
  • Group work – posters feedback: participants share their posters and give and receive feedback


  • Interactive webinar: fundamentals, real examples, and practical advice
  • Discussion on pre-submitted materials: ahead of the webinar, participants submit their scientific figures and slides and I prepare a selection. Everyone receives suggestions on how to improve their own communication.
  • Exercises & group work: everyone draws their research and shares their posters and we make groups so participants give each other feedback.

Trainer: Dr. Jernej Zupanc

Registration via online form: https://www.mpi-magdeburg.mpg.de/3354215/registration

Zur Redakteursansicht